BabyOrgano(Natureovedic Consumers Private Limited) is the dream of an entrepreneur mother who realized the dire need for such a brand after having her baby. The Mother is Riddhi Sharma. From day one, every newborn needs special care and love from a mother to flourish, blossom, and stay healthy.

BabyOrgano is the modern outcome of those ancient ayurvedic formulas derived from natural herbs and plants growing around us. They offer 100% chemical-free, herbal-formulated baby products for kids – 0 to 15 years of age.

Location of the firm

BabyOrgano (Natureovedic Consumers Private Limited) is located in Ahmedabad, Gujarat, India.

Establishment of the startup 

BabyOrgano was founded in the year 2020 and within a year, we have received a humongous positive response from our users. 

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Founders 

Riddhi Sharma – Founder of BabyOrgano is an IT professional turned into a mompreneur. She had done her master’s in entrepreneurship at IIM Bangalore under the 10000 women entrepreneur program by Goldman Sachs. She has 11+ years of experience in IT Services. 

Co-founder – Ripul Sharma did his master’s in computer science.

The initial idea of the startup 

Riddhi is a strong believer of Ayurveda and when she was blessed with her son wanted to nurture his foundation with Ayurveda. As Covid happened It becomes a big challenge to find Ayurvedic baby wellness products directly online.

None of the Ayurveda brands were focusing on kids’ wellness and personal care. She realized a need of introducing Ayurveda in the baby care segment so started communicating with BAMS doctors and Vaidyas. Soon decided to launch a 100% Ayurvedic baby care and wellness brand. With my expertise in the IT segment and the knowledge of my advisory board of BAMS doctors we launched India’s first dedicated Ayurvedic baby care and wellness brand “BABYORGANO”. 

What motivated you to bring your startup to reality?

She believes that care for our health and body should not start when we realize we have any problem or disease. It should be taken care of in the initial days of life, especially during childhood. She believes a strong foundation can lead to a happy and healthy life. And when it comes to health Ayurveda can do Wonders. So she decided why not a dedicated Ayurvedic brand for infants, toddlers, and kids.

Where do you want to see your start-up 5 years from now?

We see BabyOrgano as the mother’s first choice when it comes to kids’ wellness and personal care.

What line of products and services does your company offer?

We are into Ayurvedic wellness and personal care products for 0 to 15-year-old kids.

Purpose of the startup

• Reintroduce Ayurveda to Modern Mothers
• Build a Strong foundation of alpha generation
• Promote Ayurveda Wisdom and Indian Culture
• Provide Ayurvedic solutions to the generic issues of infants, toddlers, and kids.

The focus is providing the most hassle-free Ayurvedic products for 0 to 15-year-old kids.

Competitors in the market 

Alternatives and possible competitors to BabyOrgano may include are 

• Baby Doppler, 
• Ecoriginals, and 
• Térre Baby

The initial market sale

10000 unit sales in the first year, and now reached a turnover of 1+ Cr.

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Availability of products 

Their products can be purchased directly from the website (BabyOrgano.com) or most online shopping platforms like 

Amazon, 

Flipkart,

FirstCry, etc.

Achievements and awards 

We get a chance to present BabyOrgano in front of the president of India. 

We received a recognition award from the 

• Union Minister of State for Women and Child Development Ayush.
• Incubated in AIC GUSEC. 
• Featured in business standards, ANI, print, etc.

Advice for the younger young generation

One of the best pieces of advice I want to give to future generations is to listen to your customers. If you do it. You cracked it, trust me a happy customer is a key to success for any business. Don’t try to change your customers’ idea of what they need. Instead, listen to them and create offerings that truly solve their problems.

Riddhi Sharma, the founder of BabyOrgano said

“We believe in natural products. We feel building can only survive the storm if its foundation is strong; the same way our adult body can only sustain and survive from any kind of infections if it has been nurtured with natural products from infancy.” 

This was the story of the Babyorgano startup story where a mom turned into an entrepreneur to enhance her son and all other babies with the ancient wisdom of Ayurveda

Stay tuned for more with inspiredvalley for more stories like this, and if you know any founder who is making a difference in the Indian startup ecosystem, please ask them to write to us at [email protected] – we will surely cover the story.