Start With Why: How Great Leaders Inspire Everyone To Take Actions

The year 2014, I was scrolling over the YouTube watch-list and there I found one TEDx video with the intriguing topic “How great leaders inspire action” where the speaker talks about his “Golden Circle” theory. I really enjoyed it, although I was informed pretty much about this wonderful topic this made me think and reanalyze the imbibed concept with some introspection, and I was so involved with this topic, I purchased his book “Start With Why: How Great Leaders Inspire Everyone to Take Action” and there the whole journey starts of me becoming an entrepreneur.

It was a game-changer.


There are only two ways to influence human behavior: you can manipulate it or you can inspire it. – Simon Sinek.

In my training sessions, I always ask my audience about the importance of knowing WHY they are doing what they are doing just to give a clear picture of their happy and satisfying future. This pertinent question also keeps me motivated to stay committed to my purpose.

But this book takes this concept to a whole new level.

According to Sinek, when we start with WHY in everything that we do, we inspire action in a way that WHAT doesn’t. That’s because WHY engages our emotions, while WHAT engages our logical brain.

It is not logic or facts but our hopes and dreams, our hearts and our guts, that drives us to try new things.

Gulshan Memoria

When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Simon, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is one of the primary reasons why teachers tell students to go with their first instinct when taking a multiple-choice test, to trust their gut.


At this point, you should see the benefit of beginning with WHY. Be that as it may, imagine a scenario where you don’t have the foggiest idea about your WHY. How would you approach discovering it?

Most importantly, I’d suggest reading the book. Despite the fact that it doesn’t give a very remarkable structure for deciding your WHY, it does give some extraordinary models.

Simon Suggests that “Finding WHY is a process of discovery, not invention”.

How you can uncover why, albeit fascinating, ultimately the true purpose of life.

Look inward, try to find the bigger purpose of your work. That doesn’t need to be philanthropic, but it does need to inspire. What gets you up in the morning? What really matters to you? Some existential questions will not only clear the vital doubts of your actions but will definitely give you more clarity about your existence by asking this pertinent question, WHY?

Training, Coaching, Writing is WHAT, and Inspiring Minds, The Inspired School & Inspiredvalley (my start-ups) is HOW for me, but my WHY is to inspire millions of people and support them to unleash their true potential. All that matters is that I create a spark.

What’s you’re WHY?

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Author – Gulshan Memoria

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